Stromberg Brand

Arch Promo Group, Roxana, Illinois, announced that it has acquired Hudson Valley Umbrella Company Inc., dba StrombergBrand Umbrellas, the supplier of custom printed rain umbrellas, patio umbrellas and more. Terms of the sale were not disclosed. The acquisition will expand Arch Promo Group’s offering to the promotional products industry...

Stromberg Brand Umbrellas, Valley Cottage, N.Y., announced the hiring of industry veteran Dan Pigott as director of sales.

Stromberg Brand Umbrellas' chairman is celebrating 50 years in the business.

Stromberg Brand Umbrellas, now located in Valley Cottage, New York, recently announced the hiring of Sergio Vippolis as its new graphic designer. Vippolis graduated with a Graphic and Interactive Communications degree from Ringling College of Art & Design in Sarasota, Fla. and previously was working as an art director in the advertising industry.

Few things in life sell themselves. Ice cream, holiday cards for mom and maybe movies about mopey adolescent vampires. But in general, to sell a product you need a sales pitch. You need an angle. You need an idea.

Say you want to sell umbrellas. Great products, considering they keep you dry, can be imprinted beautifully in dozens of different ways and generally have a high perceived value. You can't take that information alone to a client however, and expect a sale. "Hey, check out this umbrella! It's neat and, uh, umbrellas! They stop rain!" isn't exactly going to have product flying off the shelves.