Target Graphics

Fabric, Fit and Fun: How to Sell a GREAT T-shirt
November 8, 2013

Why would someone choose one T-shirt over the other? Think about what would make you spend $25 on a shirt, and use that knowledge to help customers create unique and impactful apparel.

From Decoration to Dollars
February 1, 2011

We've all seen them. Shirts with huge, thick screenprints, weighing down a shirt that looks like it's cut to fit a refrigerator box. Tees with gaudy, neon designs that would have been embarrassing in 1983.

Target Graphics Announces New Name, New Look, New Products
December 8, 2010

Naperville, Illinois-based Target Graphics announced it has adopted a new name--Target Decorated Apparel. In conjunction with this announcement, the screen-printing industry veteran unveiled a new look as well as new products and services designed to better serve its clients.

Target Graphics is Named a Top-Volume Decorator
July 30, 2009

Naperville, Illinois-based Target Graphics has been named one of Impressions magazine's 20 top-volume apparel decorators in the country, according to the magazine’s 2009 list.

Target Graphics Hosts Annual Employee Recognition Event
September 9, 2008

Naperville, Illinois-based Target Graphics recently held its annual employee recognition event on the grounds of their Naperville, Ill. facility. More than 50 production employees attended the event that included a barbecue, giveaways and special recognition of top performers. The production staff was recognized for their efforts toward team building over the year with “Yo Lo Pinté” (I Printed This) team shirts. The shirt design depicted the latest first, second & third place award-winning four-color process designs. Pressmen Ernesto Santiago and Hector Rodriguez were recognized for their exemplary work ethic and leadership on the press floor. Target Graphics president Tom Vann is a strong believer

Put On Your Inking Cap
July 1, 2008

THE OLD ADAGE, “Just because you can do something doesn’t mean you should,” definitely applies to choosing inks and new special effects for garment imprinting. With literally hundreds of choices and thousands of effects, it can be tempting for distributors to offer end-users a promotion with the latest bit of adornment, simply because they can. However, jumping to use the latest or most novel embellishing method may not lead to the perfect match for a promotion. That is the advice of 20-plus year industry expert Tom Vann, president and CEO of Target Graphics. “Doing special effects for the sake of doing special effects

iPROMOTEu Declares Dunk Fest 2008 a Success
April 22, 2008

Wayland, Massachusetts-based iPROMOTEu has declared its inaugural Dunk Fest tournament a success. Dunk Fest 2008 was the first-ever NCAA college basketball tournament challenge exclusively for the promotional products industry. It was created as a fun way to generate enthusiasm, spirit and friendly competition among those working in the promotional products industry. Competing for trophies and $2,500 in prize money were 137 registered Dunk Fest 2008 players, consisting of distributors, salespeople, suppliers and service providers. Among the winners of Dunk Fest 2008 were the following individuals, who were awarded trophies and prize money at The ASI Show in Las Vegas on April 10: •

Stamp of Approval
July 1, 2007

ONE CAN NEVER know too much about apparel printing. Consider this: Two stacks of T-shirts folded side by side on the shelves of a trendy retailer. Pricing is similar. One stack is comprised of non-descript, white tees, while the other features shirts with members of a popular band, a funny saying or an intricate design splashed across their surface. Unless the consumer is in the market for a non-descript, white tee, he or she would likely purchase one from the neighboring stack. These days, consumers are looking for garments that pop—that say something. Apparel printing plays as important a role in customer satisfaction as