Target Graphics

T-shirts that Sizzle
February 1, 2007

CONVENTION AND COUTURE collide often in the fashion industry, and where the clichéd can be seen, chic can be found fleeing the scene. It is rare for something to simultaneously be hip and popular; that common articles can also be cool defies the laws of fashion physics. So it is all the more surprising when one of the most blasé, traditional tops becomes the standard for an industry. Yet across the board, T-shirts are having their spot on the catwalk. As the shirts themselves change and their place in society becomes more prominent, a different kind of T-shirt manufacturer has taken center stage. One that

Target Graphics Prints Licensed World Series Gear
November 29, 2006

Located just 303 miles from Comerica Park in Detroit, and 278 miles from Busch Stadium in St. Louis, Target Graphics, Naperville, Ill., found itself in the middle of baseball fever in late October. Within an hour of the St. Louis Cardinals winning the World Series, Target Graphics began Hot Market printing on thousands of T-shirts. Hot Market Production—where a company prints huge volumes of shirts in a very short selling period—is usually related to a major event, such as the World Series or the Super Bowl. In preparation for Hot Market printing, Target Graphics housed 250,000 garments onsite and prepared for printing and

Target Graphics Prints Licensed World Series Gear
November 29, 2006

Located just 303 miles from Comerica Park in Detroit, and 278 miles from Busch Stadium in St. Louis, Target Graphics, Naperville, Ill., found itself in the middle of baseball fever in late October. Within an hour of the St. Louis Cardinals winning the World Series, Target Graphics began Hot Market printing on thousands of T-shirts. Hot Market Production—where a company prints huge volumes of shirts in a very short selling period—is usually related to a major event, such as the World Series or the Super Bowl. In preparation for Hot Market printing, Target Graphics housed 250,000 garments onsite and prepared

How To Sell Four-Color Process T-Shirts
November 1, 2006

Selling four-color process imprinting on T-shirts can be a daunting task for distributors. But, using smart strategies can yield strong results. Focus on the marketing goals of clients. Offer them attractive imprints that match their Web site or television and magazine advertisements, and they will develop a truly integrated campaign. If a magazine has a circulation of 100,000, and the price of an ad is $5,000, you can divide the cost by the number of impressions to see the cost is $0.05 per impression. Contrast that with 500 T-shirts costing a total of $3,000. Divide that by 250,000 impressions, given the repeat use and

Target Graphics Is New and Improved, Hosts “Tommy T-Shirt” Factory Tour
September 12, 2006

After moving into its new 45,000-sq.ft. printing facility in April, Target Graphics, a contract screen printer based in Naperville, Ill., has been on a roll. This is the ninth year the company is vying for the award for four-color process imprints on darks, which will feature its original artwork for the first time. “Right now, we’re doing a lot of research in-house to improve our printing process,” said Cole Lohman, sales and marketing coordinator. “We’re looking at all kinds of new foils, glitters and tough inks that we hadn’t previously considered.” Target Graphics has also gotten rid of set-up charges on orders with