2011 Style Preview
December 1, 2010

To find out what is and isn't popular, Promo Marketing spoke with several supplier experts in the apparel field about promotional fashion in several categories.

March 31, 2010

The ROTATION pants by Tonix are made of 100 percent SoftCool performance fabric. The birdseye knit pants feature a drawstring and elastic waist and two side pockets.

Plyter's Product of the Week--Rainy Day Edition
January 19, 2010

OK, so I'm not down in the dumps like the man whose feet are too big for his bed, but it sure seems to be raining and cold everywhere I go. Whether it's a business trip or just a run to the market, the story remains the same.

Dry Goods
May 1, 2008

Moisture-wicking fabric wins the performance-wear popularity contest. APERSON ONLY has to consider the steadiness of antiperspirant and umbrella sales in this country to know that, from a comfort standpoint, an overabundance of moisture just isn’t OK for the average human. Maybe it’s simple biology. Orangutans—primates with whom we share around 95 percent of our genetic makeup—are known to craft rain hats out of leaves. But regardless of how clever these friendly apes might be, they’ve yet to come up with any solutions for the sweating thing. Such know-how can only be a byproduct of that last 5 percent of uniquely Homo sapien

June 1, 2007

WHAT MAKES A true fan? It seems to be more than simple enthusiasm. A dedicated fan will drive hundreds of miles and pay hundreds of dollars to see the source of his or her admiration. In a way, a dedicated fan is much like an adolescent in love. The fan is dedicated to the point of irrationality. No wrong can be perpetrated that will sway the fan’s feelings. No loss is great enough to make the fan lose hope; no foul is ever fairly called in the fan’s mind. It’s best not to inadvertently insult a fan. Luckily, most are easy to spot. Most fans