Rocky Road
May 6, 2008

Astronomical gas prices. Food shortages. Global warming. It’s feeling a little apocalyptic out here, no?
In case you happen to have missed the news, are evading the stock market or avoiding all human contact—there’s this economy thing going on right now and people are kind of freaking out.
The possible imminency of a recession is palpably affecting the retail sector, according to the Women’s Wear Daily Web site,
Obviously, the real question is how/if it will affect the wearables contingent of the ad specialties industry. I think we’re all fairly confident the T-shirt will remain a sound investment. However, does a slowdown

Private But Not Peculiar
May 1, 2008

Understanding the purpose and provisions of private label apparel THE KEY TO anything is to first understand it and then decide how best to use it. Consider the human tear duct and its byproduct. It is widely understood tears are the body’s mechanism for cleansing the eyes of foreign objects as well as for lubricating the eyeballs. However, most people would readily agree that tears are best used to pull at heart strings and ultimately to get one’s way! Although customized promotional apparel is hardly anything to cry about, the same principle applies to the notion of private labeling in the industry. The