Vantage Apparel

Rocky Road
May 6, 2008

Astronomical gas prices. Food shortages. Global warming. It’s feeling a little apocalyptic out here, no?
In case you happen to have missed the news, are evading the stock market or avoiding all human contact—there’s this economy thing going on right now and people are kind of freaking out.
The possible imminency of a recession is palpably affecting the retail sector, according to the Women’s Wear Daily Web site, WWD.com.
Obviously, the real question is how/if it will affect the wearables contingent of the ad specialties industry. I think we’re all fairly confident the T-shirt will remain a sound investment. However, does a slowdown

Private But Not Peculiar
May 1, 2008

Understanding the purpose and provisions of private label apparel THE KEY TO anything is to first understand it and then decide how best to use it. Consider the human tear duct and its byproduct. It is widely understood tears are the body’s mechanism for cleansing the eyes of foreign objects as well as for lubricating the eyeballs. However, most people would readily agree that tears are best used to pull at heart strings and ultimately to get one’s way! Although customized promotional apparel is hardly anything to cry about, the same principle applies to the notion of private labeling in the industry. The

Introducing Red Perks Corporate Gift Cards
April 22, 2008

Red Perks, based in Rumford, R.I., introduced its fully customizable gift card program for the corporate market. Red Perks’ line of cards aims to provide services for corporate gift programs, employee motivation incentives or as a way for a company to extend its brand through promotional programs. Designed specifically for the corporate premium marketplace, the Red Perks gift card program is loaded with features that make it the sensible choice for corporations. Gift solutions include golf and sporting equipment, apparel, personal electronics, small appliances, luggage, tools, and products from a variety of other categories. Red Perks cardholders will enjoy a wide selection of

Vantage Adds Members To Sales Team
April 8, 2008

Avenel, New Jersey-based Vantage Apparel has recently added new representatives to their sales team. Kelly Henrich has been hired as the sales representative for Tennesee, Mississippi and Alabama Henrich comes to Vantage with promotional products sales experience having previously worked for industry supplier Gold Bond Inc. Elliot Pomeranz has been hired as the sales representative for Central and Southern New Jersey, and Eastern Pa. He joins Vantage with extensive business-to-business sales experience. For more information on Vantage Apparel, visit www.vantageapparel.com Do you have a press release for PromoMarketing.com or Promo Marketing magazine? We are continually looking for the latest information on promotional

Extreme Makeover Office Edition
April 8, 2008

After one very raucous editorial meeting (including some very spicy Indian food) we’ve decided to jump on the reality bandwagon and have the first-ever Extreme Office Make Over in the June edition of the magazine. While we won’t be rebuilding an entire house while a deserving family enjoys a Disney vacation, we will be doing our best to put together an office that will put make everyone else in the building jealous.
After only one day, the response to requests for participation has been amazing. I want to thank the folks over at Leed’s, Prime Line, Journalbooks, SnugZ, Senator, Dart, PictureFrames.net, the

FIT FOR THE COURSE
March 1, 2008

THOSE WHO ARE intimately involved with the complexities of the golf game are generally interested in the latest and greatest golf equipment, including clubs, practice tools, ball markers, golf bags and the like (see page 22). However, when was the last time anyone heard the announcer at a golf tournament highlight a player’s high-tech polo or fancy footwear? Other players in other sports get it. Consider tennis’ famed Williams sisters who gained worldwide acclaim (aside from their wicked backhands) for the more-stylish-than-usual mini skirts and cropped tops they donned during each match. Well, consider this as golf apparel’s runway debut. According to two

Golf Wear for The New Millennium
March 1, 2008

Among the original 13 rules of golf are antiquated statements (and spellings) such as, “If your ball comes among watter, or any wattery filth, you are at liberty to take out your ball ...,” and “You are not to remove stones, bones or any break club, for the sake of playing your ball,” (What’s a break club?). While, of course, the original Scottish sounds foreign to the modern ear, the language alone illustrates how far the game has come in just a couple hundred years. Clubs and balls might be making warp-speed advances, but the innovations aren’t all technological. On the clothing side, fabrics

Vantage Apparel Takes Home Triple Crown
February 19, 2008

Vantage Apparel, Avenel, N.J., a leading manufacturer and decorator of logoed apparel, was honored with two Gold Awards at the 52nd annual Promotional Products Association International (PPAI) Suppliers Achievement Awards competition. The company also received a first-place finish in the 2008 Advertising Specialty Institute’s (ASI) Distributor Choice Awards for decorated apparel. The Gold Embroidery award was won with a 140,000-stitch, multi-media logo, the Shell Game. The logo conveyed the picturesque scenery of the event location through a variety of embroidery techniques. Appliqué, 3-D puff, metallic threads, creative color choices and impeccable registration all contributed to the award-winning design. The Gold Web award was

Alo Introduces New Proprietary Technologies and Eco-Friendly Apparel
January 22, 2008

Created for on-the-go individuals, Alo, a women’s and men’s performance apparel brand based in Los Angeles, introduced new styles, unique proprietary technologies and new fabric mixes in its 2008 wholesale collection. Alo, named after the air, land and ocean, prides itself on being a company with a strong connection to the environment. With the inclusion of bamboo in some of its fabric mixes for the 2008 wholesale collection, Alo fortified its mission to help reduce its impact on the environment while positioning itself as a pioneer in the wholesale industry utilizing eco-friendly materials. The bamboo lyocell performance fabric has naturally

Giving it Away for Free
November 8, 2007

Hi. Welcome back, you.
Since I got nothing but crickets from my last post’s call for comments, I am forced to do all the heavy lifting this week. But that’s the point of having one’s own blog, I suppose. It seems you’re onto the fact I’m trying very hard to not have to think of a new topic each week. Thanks reader, for always keeping me on my toes and teaching me a life lesson to boot.
Now, let’s talk a little bit about things that are free.
First up, free editorial. Suppliers, I’m going to let you in on a not-so-hidden secret: