Created for on-the-go individuals, Alo, a women’s and men’s performance apparel brand based in Los Angeles, introduced new styles, unique proprietary technologies and new fabric mixes in its 2008 wholesale collection. Alo, named after the air, land and ocean, prides itself on being a company with a strong connection to the environment. With the inclusion of bamboo in some of its fabric mixes for the 2008 wholesale collection, Alo fortified its mission to help reduce its impact on the environment while positioning itself as a pioneer in the wholesale industry utilizing eco-friendly materials. The bamboo lyocell performance fabric has naturally
Hi. Welcome back, you.
Since I got nothing but crickets from my last post’s call for comments, I am forced to do all the heavy lifting this week. But that’s the point of having one’s own blog, I suppose. It seems you’re onto the fact I’m trying very hard to not have to think of a new topic each week. Thanks reader, for always keeping me on my toes and teaching me a life lesson to boot.
Now, let’s talk a little bit about things that are free.
First up, free editorial. Suppliers, I’m going to let you in on a not-so-hidden secret:
Created for active, on-the-go individuals, Alo, a women’s and men’s performance-based sportswear collection, introduces unique proprietary technologies and fabrications for spring 2008. “Our spring ’08 collection brings elements of fashion into sportswear design so it is incredibly easy to wear every day,” said Daniel Harris, co-founder of Los Angeles-based Alo. Harris added, “Each style in this collection is designed and fit to enhance and flatter the body, making the wearer look as good as they feel.” The performance fabric featured in various women’s and men’s styles blends stretch bamboo and cotton spandex to create a lightweight, breathable jersey fabric. It also features naturally
The Organization of Promotional Products Salespeople (OOPPS), Wayland, Mass., recently announced the establishment of its 2008 Advisory Board. The Board is comprised of a variety of promotional products salespeople from across the country, as well as supplier, distributor and service provider representatives. According to OOPPS personnel, the mission its Advisory Board is to “help guide the direction of [the organization] for the benefit of salespeople throughout the industry.” Members of the 2008 OOPPS Advisory Board include: Salespeople: Larry Alford, Axis Promotions (Massachusetts) Linda Apfel, CAS, 20/20 Promotions (Minnesota) Katherine Burke, MAS, Above & Beyond Incentives (Texas) Mona Carollo-Scarborough, CAS,
Vantage Apparel, Avenel, N.J., has installed a Tajima SEIT Laser System, which specializes in appliqué letters and engraving on fleece and tees. The central beam is more than 20 meters long and can laser or engrave up to 24 garments in one pass. “It’s an absolute game changer,” said Ira Neaman, president. “By integrating both the embroidery and laser process, you eliminate the need for die cut letters and the resultant labor costs to set them down on the garment.” While currently in the testing phase, Neaman expects the roll-out of the new service to give customers a significant edge over their
Vantage Apparel’s Vansport line combines style and performance
LOYALTY HOLDS POWERFUL sway over many people’s actions. It is difficult to settle for good when the best is just a little further. Loyalty will see the extra mile traveled, the extra call made and the extra cost paid. Often, it is a result of superior quality or superior service, while other times familiarity can be held accountable, and yet other people will have a simple affection toward a brand. This is the dream of any corporation: To be known of not as a source, but as the definitive source for a commodity. Promotional Marketing’s 2007 Supplier Excellence Awards recognize the best in more
To commemorate its 30th anniversary this year, Vantage Apparel, Avenel, N.J., transformed its booth at January’s PPAI Expo in Las Vegas into an art gallery showcasing 30 years of decorated apparel. A special on-site presentation took place to highlight the company’s 300,000th embroidery design. The milestone was reached in early January when CorpLogoWare submitted NASCAR artwork for a pending jacket order. Vantage digitizes an average of 10,000 logos per year, or more than 40 new logos per day. The company operates nearly 1,500 embroidery heads, producing more than 5 million embroidered garments annually in its facilities across the United States. Vantage
To commemorate its 30th anniversary this year, Vantage Apparel, Avenel, N.J., transformed its booth at January’s PPAI Expo in Las Vegas into an art gallery showcasing 30 years of decorated apparel. In addition, a special on-site presentation took place to highlight the company’s 300,000th embroidery design. The milestone was reached in early January when CorpLogoWare submitted NASCAR artwork for a pending jacket order. Vantage digitizes an average of 10,000 logos per year, or more than 40 new logos per day. The company operates nearly 1,500 embroidery heads, producing more than 5 million embroidered garments annually in its facilities across
THE COLOR GREEN has always been closely linked to golf. There’s the deeply colored grass blanketing golf courses, often reputed to be reason enough for golfers to haul irons over hills, if just to practice their swing. There are the lucrative business deals made on the course and in the clubhouse, or the state of being “green with envy” for the wealth which hovers as closely to the sport’s reputation as an overzealous caddy might to his or her golfers. Golf’s many connections to the color green shouldn’t only tempt its players, though—a few facts make a strong financial case for the success of