Selling apparel is completely different than selling hard goods. To answer some of your questions about selling wearables, Promo Marketing reached out to some of the industry's leading apparel suppliers. Here's what they had to say.
Vantage Apparel
Clothing: it's one of of the most apparent ways we express our personalities. When it comes to corporate apparel, there are more options than ever before. How do you navigate the seemingly endless garments on the market today and make sure your clients are best dressed in 2014?
Why would someone choose one T-shirt over the other? Think about what would make you spend $25 on a shirt, and use that knowledge to help customers create unique and impactful apparel.
Next week is Promo Marketing's Power Meeting event in Nashville. Here are 3 corporate styles to make everyone feel like a high-powered salesperson.
Inkwell Global Marketing announced that Christine Gianantonio has joined the company and will take an important role in sales and business development. Gianantonio will be based in the company's New Jersey Headquarters and brings more than 10 years experience in the industry.
Chocolate Inn/Taylor & Grant welcomed Jeff DePalma as the newest addition to its staff. DePalma will serve in the role of national sales manager, further developing the growing portfolio of large regional and national accounts for the company.
All-over prints, pleated blouses and bejeweled embellishments are just a few of the noteworthy trends from Resort 2014 collections. Click through for the others.
Edwards Garment Company announced the appointment of Brett Garran as national key accounts manager. Garran has been in the promotional products industry for many years and specifically in the apparel industry for the last five years.
Properly executed, a uniform program can be a critical part of an institution's branding, especially in the hotels and resorts market where venue appearance is such a core piece of the product.
Vantage Apparel, a leading manufacturer and decorator of logo apparel based in Avenel, N.J., won two gold embroidery awards in the 2013 Suppliers Achievement Award Competition sponsored by Promotional Products Association International.