Washington Vinyl & Leather

Jetline Announces South Carolina Expansion Plans
October 6, 2009

Promotional products industry supplier Jetline has finalized plans to relocate print and warehousing operations to expanded facilities located in the Spartanburg, S.C. metropolitan area beginning later this fall. The 147,000 square foot facility, located 15 minutes northeast of Spartanburg in Gaffney, S.C.

Breaking News: Industry Leaders Create Quality Certification Alliance
January 13, 2009

Key leaders in the promotional products industry today announced the formation of the Quality Certification Alliance, LLC (QCA), an independent, nongovernmental organization dedicated to elevating the standard in providing consistently safe, high quality, socially compliant and environmentally conscientious merchandise to Fortune 500 companies and small businesses. Executives from the organization’s founding companies officially launched QCA today at the Promotional Products Association International (PPAI) Expo in Las Vegas. The QCA certification process assures merchandise manufactured, imprinted and imported by member companies conforms to established domestic and international product laws, regulations and standards. QCA has garnered wide support from numerous suppliers and distributors, including Avaline; Barton

SAAC Announces 2009 Board of Directors
November 25, 2008

The Canoga Park, California-based Specialty Advertising Association of California (SAAC) announced its list of new officers and board members whose terms of office will begin on January 1, 2009. The 2009 SAAC officers include: President - Rick Greene, MAS, HALO/Lee Wayne Corporation, Sterling, Ill. Vice President - Les Dorfman, CAS, AITG/Eighth Floor Promotions, Celina, Ohio Secretary/Treasurer - Kim Bakalyar – PromoShop, Los Angeles 2009 Directors: Drake Harrison MAS, Evans Manufacturing, Garden Grove, Calif. Julie Ditchik, Pinnacle Designs, San Fernando, Calif. Thea Schroeder, CAS, Beanstalk Logo Promotions Kaili Yang, Pacific Western Sales, Brea, Calif. Kristi DeLeo, Vantage, Avenel, N.J. Craig Reese, Jack Nadel International,

Flowers Communications Adds Two Executive Posts
November 11, 2008

Chicago-based Flowers Communications Group (FCG), the top-rated, Chicago-based PR agency specializing in award-winning multicultural integrated marketing communications, welcomed back into the fold Rashada Whitehead as senior vice president and managing director. Whitehead, returning to FCG after nearly four years with Chicago’s GolinHarris agency, was responsible for helping to lead brand strategy and account management for the McDonald’s Corp. global and U.S. business efforts, notably its sponsorship activation of the 2008 Olympic Games in Beijing, China. In her previous capacity with FCG, she helped manage and lead a host of agency accounts, among them Lawry’s Foods, Miller Brewing Co., Merisant/Equal Sweetener, Washington Mutual Bank

Moxie Interactive Adds VP and Makes Other Executive Moves
October 28, 2008

Atlanta-based Moxie Interactive, a division of Zenith Media Services and one of the top five interactive marketing agencies in the world, announced it has tapped Michael Winter to serve as vice president, group media director. Winter will be responsible for driving Moxie’s media vision, growing the New York offering and managing existing client relationships. He will work closely with Joanna Sammartino-Bailey, New York senior vice president general manager, to build the client base and office culture. “Landing a strategic, passionate executive like Michael—who has extensive experience working in our industry and a proven track record of success—is a huge win for Moxie,” stated Kris

Dollars and (Fashion) Sense
October 28, 2008

ECONOMY SHMECONOMY. NOT to be glib, but that headline has sold one too many papers these days. Yes, things are not necessarily prospering, however, what the general public should be talking about is how to respond to these given circumstances. Facing the unenviable challenge of helping end-buyers find value in items that can all-too-easily be considered “extraneous,” now more than ever, suppliers and distributors must continuously prove the worth of their wares. Showing how each garment can be used in a practical wardrobe application attaches a tangible benefit to every dollar spent, an essential formula for continuing to drive business through financially uncertain