Case Study: Fit to a Tee

The Customer Request:

The marketing director for a big summer music festival wanted a unique T-shirt to include with VIP ticket packages. She was looking for an alternative to classic crew-neck tees, something trendier that would appeal to style-conscious millennials. As for branding, she wanted to show the colorful festival logo on the front and the festival lineup on the back.

Key Project Details:

Brand Colors: Multicolor

Budget: $11-$13 Per Piece / 1,000 Pieces

Our Solution:

1. The T-Shirt:

Monroe Short Sleeve Pocket Tee (TM17815 | TM97815)

The ultra-soft Monroe has a v-neck and eye-catching contrast pocket. But the pocket adds more than a stylish detail – since it’s white, it allowed the festival to do a full-color logo on a gray-colored T-shirt.

2. The Branding:

The Monroe is engineered for branding with inFusion, which seamlessly fuses your logo with the fabric so it’s undetectable to the touch. Along with a retail look and feel, inFusion is breathable, too – perfect for comfy lightweight T-shirts. And it’s designed to last forever, so the branding never fades.