S&S Activewear, Bolingbrook, Ill. announced the launch of its new Web site at www.ssactivewear.com, with an updated design and improved features. The apparel wholesaler unveiled the new site using an interactive touch-screen display at PPAI Las Vegas on January 13 to 15 and will exhibit at ISS Long Beach Show on January 22 to 24 and ASI Dallas on February 2 to 3.
S&S Activewear, Bolingbrook, Ill., a leading national distributor of imprintable sportswear, released its 2010 catalog—the biggest ever at 484 pages. New brands for 2010 are Champion, Timberland and ML Kishigo. Other highlights this year include expanded shipping zones and a new company Web site.
REMEMBER THE DAYS when workout clothes were workout clothes only? Everyone had a drawer-full: apparel that worked, literally and figuratively, only in the gym. Clothes that made one feel, frankly, a little out of place anywhere else.
FROM THEIR INCEPTION as appropriate-for-daytime-wear wardrobe standby (or inappropriate, depending on who’s doing the judging), T-shirts have been the put-upon younger brother of the apparel clan. Slacker. Underachiever. Slob. Uniform of the basement-dwelling video-game player, or worse, the go-to garment for sweaty work outside or on a treadmill. Yet, in the last 10 years or so, there’s been a bit of a shake-up in the hierarchy. T-shirts grew up. In fact, they became king. In an effort to emanate a more offbeat vibe, many designers began adding them to their collections, emblazoned with rock-and-roll icons and/or ironic witticisms. Likewise, in a nod toward
S&S Activewear presents fall line
S&S Activewear, Bolingbrook, Ill., is the exclusive distributor of the Stormtech line of high-performance outerwear in the United States. S&S will carry an initial line of 24 styles, including lightweight microfiber jackets, raincoats, thermal parkas and fleece jackets for both men and women. Based in British Columbia, Canada, Stormtech has manufactured wearables for more than 30 years and is well-known in Canada, Europe, New Zealand and Australia. According to Margaret Crow, marketing director, the line has been widely accepted since it was introduced in January. “Customers have responded enthusiastically to the Stormtech line because it is so versatile and well-made,” said Crow. “The