Hartwell, Ga.

If you love someone, set them free.”

This, the worst relationship cliché of all time, is routinely followed up by the brilliant logic, “If they don’t come back, they were never yours; but if they do, you own them for life,” blah, blah. Terrible. However, despite its existence on many a tween’s Facebook page, when taken out of the context of a tumultuous love affair, it’s strangely relevant in the realm of promotional products.

NO MATTER WHAT tantrums Old Man Winter appears to be throwing outside, spring is right around the corner. And with spring comes change—particularly, a change in apparel. The time has come to ditch the tweed jackets and wool slacks for a lighter (and brighter) style of dressing. In the business-casual sector, this means a re-embracing of popular styles that not only help end-users bring a little leisure to the office, but also make for an easy sell for distributors. WHY BUSINESS CASUAL? Arthur Weiss, corporate sales account executive at Miami-based Perry Ellis International, praised the business-casual category as one that can foster employee productivity. “Years

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