New Zealand

This has to be one of the most creative and hard-hitting uses of promotional USB drives I've seen. Alzheimer's New Zealand used these items for a promotion designed to raise awareness about Alzheimer's, a disease commonly characterized by severe memory loss. What better to way to drive the point home than with a memory stick that also doubles as an eraser?

I recently interviewed Mark Trotzuk, president of Boardroom ECO Apparel, for one of the articles I'm currently writing for our upcoming June responsibility supplement, which is a mini-issue about all kinds of great stuff like corporate social accountability and environmental stewardship.