URBAN APPAREL HAS been, for a long time, the preferred dress for younger consumers labeled part of the “Hip-Hop” or “MTV” generation. Bright, intricate prints, flashy embellishments, and both baggier fits as well as closer, truer fits to the body are trademarks of urban apparel. Certainly, plunging neck lines, shorter midriffs and tighter everything have taken up residence in urban fashion circles. How does this translate to promotional products? According to Chloe Yoon, CEO of Paramount, California-based Unplugged Label, it translates well. “Urban wear [offers a] mostly comfortable and very relaxed fit, so anyone can wear it,” she said. “It fits the promotional industry because
Paramount, California
