Santa Ana, Calif.

Avenel, New Jersey-based Vantage Apparel, a manufacturer and decorator of logo apparel, announced it has added digital printing services to its West Coast embroidery facility located in Santa Ana, Calif. Digital printing, also referred to as direct-to-garment printing, is an eco-friendly, water-based process that prints from a computer file directly onto a garment resulting in a soft, slightly washed-down design. Digital printing is a viable option for low-quantity orders as well as multicolored or photo-realistic designs. About Vantage Apparel: Vantage Apparel operates contract embroidery facilities in Santa Ana, Calif.; St. Louis; Niles, Ill. and Avenel, N.J. For more information on Vantage

CONVENTION AND COUTURE collide often in the fashion industry, and where the clichéd can be seen, chic can be found fleeing the scene. It is rare for something to simultaneously be hip and popular; that common articles can also be cool defies the laws of fashion physics. So it is all the more surprising when one of the most blasé, traditional tops becomes the standard for an industry. Yet across the board, T-shirts are having their spot on the catwalk. As the shirts themselves change and their place in society becomes more prominent, a different kind of T-shirt manufacturer has taken center stage. One that

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