FIRES, FLOODS, HURRICANES—for more than a century, nothing has stopped the American Red Cross from assisting those in need around the country and the world. But, when an organization that prides itself on helping others needs a little help of its own, where does it turn? Luckily for the Red Cross of Gloucester County, N.J., Susan Freiberg, president of Turnersville, New Jersey-based Proforma ABF Direct, was on the case. With an army of tote bags from Mason, Ohio-based Vitronic Promotional Group, and some savvy fundraising skills, Freiberg not only raised awareness of the chapter’s financial situation but she helped them collect enough money to thwart impending closure. Here, she shares with Promo Marketing just how a well-placed promotional product saved the day.

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