Washington, Missouri

Washington, Missouri-based The Chest announced today that it has acquired the WoodCo product line. "WoodCo offers a variety of magnetic products as well as laminated paper products," said Mary Dobsch, president of The Chest. "Their line will be an excellent complement to The Chest's."

Dallas-based Senator Promotional Group USA (SPGUSA) announced it hired industry veteran Bob Tidwell to serve as company president and CEO, effective immediately.

Since ending its five-year partnership with the Sidney, New York-based MeadWestvaco Corporation (MWV) in May, Castelli USA Inc., Reno, Nev. announced it hired 14 multiline reps to represent the company across the country and in Puerto Rico.

WHEN TRYING TO break new ground with kitchen and household promotions, distributors may be well-served to recall the classic children’s fable about the country mouse and the city mouse. To briefly summarize, the story features two mice each unable to tolerate the other’s habitat. The city mouse cannot bear the simplicity of the country mouse’s diet, and the country mouse is horrified by the constant dangers of the city. So, to apply the lessons of the fable, it’s important to consider end-users’ comfort zones and give them products they’ll actually like. Choose garden tools for the country mouse, a martini set for