Photo: Getty Images by KARRASTOCK
Six big apparel trends you need to know — and how to get each look for your promotional products clients
by Sean Norris
The style world is unpredictable. This is evident if you’ve ever been on social media, where the TikTok teens have unironically adopted ’90s fashion as their own and influencers have enormous power to shape trends. Throw in a pandemic changing the way people buy and what people are buying, and all bets are off.
If you’re a promo distributor looking for the most on-trend apparel for your customers, this can make things difficult. Sure, you can stick with the proven winners—T-shirts, hoodies and caps decorated in the traditional methods—and do mostly fine. Those items will always be popular, especially in the promo space. But what if your client wants something different? What if you want to win new business or separate yourself from the pack? You’ll need more than the basics for that.
That’s why we scoured the Style Internet to identify some major apparel trends on the consumer side. And while the familiar ones are represented here (athleisure, for example), we wanted to take it a step further. We picked specific looks within the larger trends and asked industry suppliers for their best advice on how to bring those looks to promo. If you want to be way ahead of the style game and deliver the best apparel for your customers, you’ve come to the right place.