Making it Happen: Turning a Hobby into a Thriving Business
October 3, 2022 at 9:36 am

Cindy Rumpf Novack founded What started as a fun hobby with her daughters has now grown into a warehouse with more than 50,000 square feet of supplies and $8 million in sales. Novack sells much more than just candles and soaps, she delivers an experience for the customer and is empowering people to pursue…

8 'Gilmore Girls'-inspired Promotions Perfect for Fall
August 24, 2016 at 2:16 pm

With fall just weeks away, I've been thinking about all the reasons to be excited for it. Pumpkin spice lattes, cozy sweaters, football season and, of course, the "Gilmore Girls" revival. Honestly, there is nothing more fall than "Gilmore Girls," which is set in the fictional New England town of Stars Hollow. And with Netflix…

13 Green Promotions to Celebrate Earth Day
April 6, 2016 at 2:59 pm

While it's been uncharacteristically cold here in Philadelphia, the first week of April still has brought chirping birds and blooming cherry blossoms. The start of spring also signifies that Earth Day is almost here, and if you're anything like us, you love the opportunity to give back to Mother Earth. Whether it's with eco-friendly products…

2 Cross-promotion Ideas for Spring
March 18, 2014

Providing cross-promotion products increases the brand exposure for your client(s). Here are two cross-market promotion ideas to celebrate warm weather.

Exercising in Style
April 10, 2013

Many gyms now offer members apparel, food and gear for everyday life. Here's how to get in on this logo-heavy market.