Hanesbrands Sets Champion Bidding at $1.4B After Hanes indicated at the end of last year that it would sell its Champion brand, word on the…
MLB Players Already Don't Love What Nike/Fanatics Have Done with Uniforms Pitchers and catchers have reported to Spring Training, which means baseball is really and truly…
The Best And Worst Kansas City Chiefs Super Bowl Merchandise We took a look at some of the most exciting and most underwhelming Kansas City Chiefs Super Bowl…
Tom Brady's Apparel Brand Is Merging With NFL-Backed NoBull Tom Brady's Brady apparel brand is merging with NoBull. NoBull already has strong ties to the NFL,…
DraftKings, Streetwear Brands Capitalize on New NBA Season with Co-Branded Apparel Drops The NBA season is back, and two co-branded campaigns done with the league stand out as examples of…
After Intellectual Property Lawsuit, Lululemon and Peloton Form Co-Branding Partnership Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the…
Rivian's Apparel Line Is Reflective of Its Vehicles' Features and Modern Athletic Demand Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with…
The University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing University of Arizona students are turning old Wildcats football jerseys into updated apparel, and…
Out-There Baseball Promos: The Cubs' 'I Think You Should Leave' Shirt and Minor League 'Rebrands' The Chicago Cubs are doing a theme night based on an "I Think You Should Leave" skit involving…
Guy Fieri's 'Munch Madness' T-shirt Is Dangerously Close to Trademark Infringement Guy Fieri is flying dangerously close to the trademark infringement sun with his "Munch Madness" T-…
How 3 of the Biggest TV Shows Are Using Promotional Products Right Now With new seasons of "Ted Lasso," "The Mandalorian," and "Succession" ready to drop, we took a look…
XFL Names Under Armour Official Apparel Partner: Can the Two Help Each Other Out? Under Armour has been named the official apparel partner of the XFL, and will provide the official…
The Wrap: Under Armour and Adidas settle an infringement Lawsuit, Beyonce is accused of using a sweatshop for her activewear brand