Shockingly, Elon Musk's Branded Boring Company Flamethrowers Turned Out to Be a Terrible Idea Elon Musk's Boring Company flamethrowers, launched in 2018, were a masterwork of promotional…
How the Detroit Pistons Won Over More Than Just Basketball Fans With an Apparel Line The Detroit Pistons' marketing department wanted to appeal to more than just the city's basketball…
Despite Name Change, the Cleveland Indians Will Keep Selling Chief Wahoo Merchandise (With a Caveat) Just a day after announcing their decision to rebrand, the Cleveland Indians said they will still…
What the Cleveland Indians' Name Change Means for Merchandise It took years of action for the Cleveland Indians to finally get rid of the Chief Wahoo logo. But in…
Fanatics Acquires Hard Goods Supplier WinCraft in Move Aimed at Expanding Product Offering Fanatics has acquired hard goods manufacturer WinCraft, creating a new opportunity for the…
AmeriFoam Acquires Quality Foam Designs Brooklyn Products International Inc., Brooklyn, Mich., announced that its AmeriFoam division has…
The NBA Is Sending First-Round Prospects a 'Gift Locker' for Virtual Draft This year's NBA Draft is going to take place virtually, much like the most recent NFL Draft. Also…
Vistaprint Will Be the Boston Celtics' 2020-21 Jersey Sponsor, 'Exclusive Marketing and Design Partner' The Boston Celtics announced that a new company will replace the GE patch on their jerseys:…
IMAGEN Brands Begins Coleman Outdoor Incentive Program IMAGEN Brands, Mason, Ohio, announced a limited-time Coleman “Sell More, Get More” incentive…
Gemline Announces Partnership With Osprey Gemline, Lawrence, Mass., announced a strategic partnership with Colorado-based Osprey. This…
Update: Under Armour's Direct-to-Consumer Shift Won't Affect Promotional Products Industry Under Armour reportedly announced this week that it will end more than 2,000 existing wholesale…
Even Without Fans in Arenas, WWE Recorded Near-2019 Merchandise Revenue Thanks to E-Commerce Shift The WWE has managed to almost completely offset revenue losses from not being able to sell…