Confession: I have a lot of promotional T-shirts—but I wear the majority of them as pajama tops. Why? It’s not about color, style, texture or unwieldy logos. It’s not even a matter of actually liking whatever organization, cause or movie the…
Bloomberg Businessweek recently reported on a new apparel company animating T-shirts by cutting holes in the artwork, then placing smartphones or tablets behind the opening and configuring them so an animation would play. Is this a technology you could apply to your apparel marketing?
Last Friday the Toronto Star published an article about one of its writers going undercover in a Bangladesh sweatshop. It's an incredible piece, and one I think everyone in our industry should read.
What would you do if the media drew a correlation between your latest T-shirt promotion and an infamous Chicago gang symbol? Just ask Urban Outfitters.