Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.
Direct Mail is highly effective when used in an omni-channel approach. Here are 10 ways it can be used to help your customers shine.
Business transformation is hard. Here are five steps senior management teams can take to avoid failure to lift off.
By identifying what makes you happy and where you want to excel, you can pave the way for success. Here are some ways to get started.
As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…
Direct mail response is on the rise due to its personalized and targeted approach. Here are ways to maximize its effectiveness.
Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…
With the anticipated surge in political advertising for the 2024 elections, understanding best…
Using Variable Data Printing to create personalized pieces can boost the effectiveness of your direct mail campaign. Here are tips.
What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…