Why Paper Matters
March 26, 2024 at 12:00 pm

Bill Farquharson recounts how a coach marketed her digital business at an event, but it was a paper choice that made a huge impact.

10 Best Ways to Use Direct Mail
March 8, 2024 at 9:33 am

Direct Mail is highly effective when used in an omni-channel approach. Here are 10 ways it can be used to help your customers shine.

How I Sold $100 Million In Print
February 26, 2024 at 10:51 am

By identifying what makes you happy and where you want to excel, you can pave the way for success. Here are some ways to get started.

Ready to Fall in Love with Personalized Labels?
February 14, 2024 at 8:51 am

As the market for shorter-run, more personalized, and serialized labels continues to grow, we are only beginning to fully understand the opportunities that arise for distributors. Small brands can look like big brands, and big brands can have the flexibility and agility of small ones. It’s not exactly like having a magic genie at your…

Why Consumers Like Direct Mail
February 9, 2024 at 11:03 am

Direct mail response is on the rise due to its personalized and targeted approach. Here are ways to maximize its effectiveness.

How a Digital Label Press Changes Everything
January 31, 2024 at 10:18 am

Labeling has become a marketing and branding tool every bit as critical as any other tool in a marketer’s toolbox. Distributors who understand the label market put themselves in a position to expand their books of business and add more value to their customer relationships than ever before. They can do this by helping their…

What’s Sexy About Outdoor Power Equipment Labels? Profit!
January 24, 2024 at 9:40 am

What’s sexy about an outdoor power equipment label? Profit. While industrial labels like those that go on outdoor power equipment may not be sexy, profit always is. What makes industrial labels so profitable? They are custom products that your customers can’t buy “just anywhere.” They require a precise match between the label material and the…