Make Creativity a New Year’s Business Resolution
January 3, 2024 at 8:28 am

Have you ever thought about the value creativity brings to your business, to others, and to print industry as a whole? Without creativity, we would not have inkjet printing, data collection to measure and report on important KPIs, continued press automation to improve productivity and quality, and AI-driven data analysis to drive targeted marketing, and…

Easy Profits for 2024: Start with the Low-Hanging Fruit
December 20, 2023 at 9:50 am

Looking to boost your sales in 2024? Ask yourself if there is any low-hanging fruit you might have missed. "Low-hanging fruit" refers to those easy sales that are no-brainers. Once identified, they are common-sense opportunities that are easily recognized by distributor and customer alike—and there might be more of them than you might think. One…

Why Use Astrobright Paper and Envelopes?
November 14, 2023 at 8:17 am

Utilizing the vibrant colors of Astrobright paper and envelopes can serve as an excellent way to get your marketing message read.

Lessons from PRINTING United Expo: Cross-Selling Is King!
November 8, 2023 at 1:43 pm

For those who attended Printing United Expo in Atlanta, GA, you likely came away with your head spinning. The show covered over 1 million square feet of floor space and showcased 811 exhibitors (including Wise) in categories ranging from commercial and industrial printing to large-format, labels and packaging, and promotional products. Attendees were treated to…