50 Out-of-the-Box Ideas for Selling One Product
With the continual upgrades to the smartphone, more and more people are embracing photography. 1.2 trillion photos are posted to social platforms each day, creating vast amounts of visual data stored on mobile devices. Compare that to the 80 billion photos taken by traditional cameras almost 20 years ago. Technology has made it easier for people to take photos and print them without sacrificing quality.
Enter a new product from Crystal D—IllumaPix™ Crystal Prints. It is the perfect solution for creating custom prints for any industry. IllumaPix™ is a popular choice for appreciation gifts, employee recognition, wall art, signage and more!
Here are a few features that make IllumaPix™ a top choice for your customers:
- Made with extra thick crystal
- Frame-free with beveled edges for a clean design
- High-quality imprint using your photo
- Comes in a variety of shapes and styles
- Easily hang your print on a wall – anchor and screw included!
- Sturdy, leatherette easel to display vertically or horizontally
- Arrives in a black gift box with optional imprinting
- Standard production: 6-8 business days
Not sure how to promote this trendy new product? Read ahead for 50 "out of the box" ideas that sell themselves.
Give Your Internal Branding & Employee Retention a Boost
With the onset of stay-at-home workers, new hires, and job transitions, it's important to encourage employee morale. Employees encounter fewer face-to-face experiences in the workplace, so it's key to meet those challenges with creative and heartfelt exchanges.
Appreciating your employees doesn't have to be complicated. Acknowledge new employees, celebrate sales goals, honor years of service, and recognize those that go the extra mile with gifts that include a personal touch.
One idea that doesn't get enough attention is an onboarding kit. Send a new employee a "Welcome to the Team" gift box that includes company swag and a welcome gift. A photo of the company or the team printed on IllumaPix™ Crystal Prints can be a memorable gift. Imprint the gift box with a personal message or the recipient's name and title to make it a one-of-a-kind presentation.
Improve retention with these ideas:
1. Employee of the Month
2. New Employee Onboarding
3. Employee Recognition
4. Company Messaging
5. Teamwork Graphic
6. Core Value & Mission Statement
7. Internal Campaigns
8. Company Logo & Branding
9. Safety Awards
10. Service Awards
Add Personality to Your Company and Product Signage
Every industry has its own messaging and tone, whether branding throughout the building or selling products and services. A spa might need to remind customers of the need for quiet during a session while still capturing a still and relaxed mood. A pharmacy might notify the public of social distancing rules while waiting in line. Signage for washing hands, social distancing, and wearing masks continues across the board.
Creatively show almost any message in an IllumaPix™ Square, IllumaPix™ Rectangle, IllumaPix™ Free-Standing Rectangle or an IllumaPix™ Magnet.
Custom messaging can include:
11. Safety & Warning Signs
12. Lobby Signage
13. Property Maps & Notices
14. Occupancy Signs
15. Point of Sale Signs
16. Menu or Price List
17. Social Distancing Display
18. Health Diagrams
19. Salon Signage
Shake Up the Ordinary with Creative Marketing
Find innovative ways to market your brand. Get creative! Design an IllumaPix™ Crystal Print for a web promotion that displays a QR code customers scan on their phones. The code sends them directly to a website URL with a coupon or promotion. Another idea for a marketing promotion is to lead customers to sign up for an event, join an email list, request a testimonial, or follow a company on social media.
Don't forget about one of the fastest-growing trends: kitting. Since we are facing more and more virtual events and meetings, companies need to pivot to meet the needs of a changing world. Kitting products can include motivational quotes, positive imagery, and trendy platitudes on IllumaPix™ Magnets or IllumaPix™ Square crystal gifts. Besides virtual events, kitting can be a great way to appreciate a vendor, celebrate a holiday, or win back a customer. Kitting was used often during the pandemic to keep people connected.
It's also a trend-setting tool that encourages people to discuss your brand on social media.
The IllumaPix™ line is an excellent option for:
20. Gifts for Vendors
21. Showroom Display
22. Weekly or Monthly Observances
23. Showcase new products
24. Kitting & Corporate Gifting
25. QR Codes for Web Promotion
26. Scan Codes for Music Download
27. Season Ticket Holder Gift
28. Sponsorship for Tournaments
29. Company Social Profiles
30. Pre-mailer invite
31. Tradeshow Signage
Give Them Something to Talk About
As a company grows, it'll encounter many "firsts." One big event is the purchase of a new building. Display images of the company's new construction or architecture. A gallery wall can include a place of honor for everything the business stands for without breaking the bank. Visual reminders can be far-reaching from leadership to employees to vendors and buyers. IllumaPix™ is useful for all kinds of achievements and celebratory events.
Recently, Sara Blakely, the founder of the shapewear company Spanx, sold her company for $1.2 billion. In celebration, each employee was given two tickets to any location of their choice plus a whopping $10,000 in spending money. The celebration resulted in tearful but ecstatic employees that posted their big win on Instagram and Facebook. Not only did the employees speak highly of the gesture, but raving Spanx fans cheered the company and spread the news across various social media channels.
There's always something to celebrate as a business – industry awards, safety awards, sales goals, best customer service, volunteering, work anniversaries, and more. Achievements big and small can make a visual impact using a frame-free print and some creativity. Everyone involved will hold a piece of the company history and feel included in the process.
Some other ideas include:
32. New Building / Architecture
34. Incentive Trips
35. Appreciation Gifts
36. Volunteer Gifts & Awards
37. Gifts to Designers
38. Event Gifts & Giveaways
39. Newspaper Reviews / Stories
40. Dealer of the Year
41. Teacher Gifts
42. New Drug Launch
43. Deal Toys
44. Sports Team Photo Packages
Say Hello to Modern
Don't forget about artwork, illustrations, and motivational quotes. Think about creating an employee photo wall, displaying your best product images, or using points of interest to woo your visitors. Companies with a more relaxed mood might create serene prints, while corporate offices might go with more colorful and bold cityscapes.
An orthodontist that went to school in Hawaii decided to decorate his Minnesota office. He used images of Honolulu in black and white with a pop of green. The décor set a calming mood for his patients and brightened up his office, especially during the winter months. Other ways to update your décor can include:
45. Artist Illustrations
46. Motivational Quotes
47. Nature & Outdoor Art
48. Zen or Calming Photos
49. Gallery Wall
50. Office Artwork
Grab those photos and head over to Crystal D’s website to see our one-of-a-kind IllumaPix line and view our Ideas Gallery. Explore the variety of shapes and sizes that will excite and interest your customers. We can’t wait to see your ideas brought to life!