Case Study: Executive Apparel's Uniform Solutions for Warm-Weather Clients
Executive Apparel is well-known for school uniforms and tailored apparel for career uniforms. As outfitters for students from pre-K to collegiate, we supply Elite Brand apparel to Catholic and private schools, charter schools, school groups (like academic, arts or sporting clubs) and leadership groups. Executive Apparel also supplies career professionals tailored apparel from our signature career collections. The case studies below are examples of challenges buyers have faced in warm weather climates and the solutions we came up with for their situations.
To increase Executive Apparel's reach in the southern states, we recently introduced a blazer specifically for this type of end-user. The JET Unlined Tailored Blazer was inspired by our signature UltraLux 1000 & 2000 style blazers. It was designed to appeal to a client who may be on a tighter budget but still interested in a tailored look. Working with our distributor, the Florida Charter School inquired about a professional-looking blazer that was appropriate for a hot climate. Most tailored blazers are fully lined, making them somewhat uncomfortable for hot climates. Thanks to some recent research and development, we had an excellent solution in-stock to a universal problem.
With a professional look and its lighter weight, the JET blazer was perfect for the school. There are added benefits to the JET Blazer besides its adaptability to weather. It is alpha-sized, which simplifies the fitting process for administrators. An alpha fit-line also costs much less than a full-sized fit-line. Additionally, the price-point is lower than our top-selling UltraLux 1000 & 2000 blazers, and it is delivered in polybags, which are more economical than shipping flat on hangers in large boxes.
These valuable elements closed the deal for our customer's Charter School program: a sophisticated style that is climate-appropriate with an excellent price point, conveniently alpha-sized and shipped economically.
Another climate-related request came from a medical facility in Louisiana. In need of multi-season valet uniforms, the buyer asked for matching custom uniforms for multiple seasons. After some discussion about fabric weights and embellishments, we designed a set of matching valet jackets, a short-sleeve version for spring and summer, and a long-sleeve version for when temperatures dropped in fall or winter.
The goal was to present a consistent professional look, whether a valet wore their short- or long-sleeve jacket on any given day. A third matching design was added in a matching style with a contrasting color for a porter position, thus creating a cohesive first impression that was professional and comfortable for employees.