Chocolate Bar or Power Bank? How We Made 3 Non-Food Products Look Real Enough to Eat
It’s sometimes difficult to be creative given product limitations. At Spector & Co., we believe that what makes something creative is how effectively you use that space between the bare minimum and the absolute max to allow your idea to come to life.
We decided to exercise this thought with three different products.
The theme? Chocolate. The goal? Make these products look as real as possible.
How could we make our products resemble a chocolate bar or a box of chocolate? The ideas stemmed from our marketing department, and the execution followed with the help of the branding wizards behind the R&D department. We used a variety of branding methods to make it happen.
For the Metallic Neoskin Hard Cover Journal, we decided to create a classy chocolate box. It all starts with the product, and we wanted a gold journal with the capability to use custom packaging. The custom packaging resembles the cardboard packaging of a chocolate box with a cutout to reveal the gold debossed chocolate box underneath. Upon opening the chocolate box, an array of chocolates is printed on the liner page. The overall look was very classy and high end.
For the Fabrizio Journal, we decided to go for a more light-hearted chocolate bar. Its Willy Wonka-inspired custom packaging really catches the eye. The peek-through cutout, revealing the debossed brown journal resembling a chocolate bar, entices you to open it up. We were able to replicate the peeling away of foil with the use of an epoxy dome. It really helps it pop from the journal to create a life like chocolate bar.
We decided to replicate a smaller chocolate bar by debossing the Sol-Fabrizio, a brown vinyl-wrapped power bank. The size and color of the power bank really helps with the illusion. The wrap is custom packaging that slides off to reveal the foil underneath. As you don’t see the actual product until you open it, this could have easily been mistaken for an actual chocolate bar!
We could have taken the International Chocolate Day logo and debossed it on the journal and called it a day, but we’re more fun than that. We want our partners to follow suit and push their creativity to the next level!
For more photos of the products in their chocolate-y form, take a look at our Instagram page.