Executive Packaging: Redefining What's Possible in Corporate Gifting
When working with puzzles, it’s always best to go piece by piece. In this case—box, lid and foam. How do we make packaging the focal point of a corporate gift? We give it some depth.
Working with such a basic object was challenging, and yet quite exciting when the possibilities started presenting themselves. What if we cut the lid? What if we carve the foam? Can we add color? With hundreds of questions emerging, we went back to the experts in research and development to redefine what was possible.
Every technique used in the creation of the executive packaging had already been established. Layer by layer, the foams were laser cut and compiled cohesively into a singular, three-dimensional image. With another pass of our Laser Touch branding, we add an intricate layer of detail. To emphasize the depth of the gift set, we inserted a laser cut sheet of our Donald material for a necessary pop of color.
Now, to the lid. We take it to our die-cut machines to punch out our company’s name. (It's a similar process to our BrandShield patches.) The effect is instantly apparent, adding a touch of elegance to an otherwise ordinary lid. We proceed to printing a double-sided liner for the inside of the box. On one side, is a window to the corporate colors. The other shows a heartfelt message of appreciation.
Insert our branded Nathan Hard Cover Journal, Talon TWS Earbuds, Addi Junior Wireless Speaker and Spider Ballpoint Pen, and this gift set was complete and ready to be delivered to the most executive of recipients!