Introducing a New Plant-Based Promo Option for Your Eco-Friendly Customers
It’s no secret that consumers are adjusting their lifestyles and adopting plant-based diets to help ease their impact on the environment. Many people are proud of their choices and even seek opportunities to share their eco-friendly mindset with the world.
PlantCore is PopSocket’s new series of plant-based polymers made using castor beans, canola oil and cornstarch. That’s right, the same PopSockets grips and cases that you and your consumers already love are now being made entirely with fully recyclable bioplastics. Here’s how PlantCore is changing the way we view plastics in our industry, and how this curated mix of materials could help save our environment while helping you speak to your customers’ intent to support sustainable products.
A Bit About Plastics
Plastics start with raw materials like natural gas, oil or plants, which are refined into ethane and propane. The materials are treated and combined together to create the different polymers that form the plastics used in familiar, everyday products.
So what makes the plastic used in PopSockets’ PlantCore different from the rest? Well, it’s bioplastic. Unlike typical plastics, bioplastics are produced from renewable biomass sources, such as vegetable oils, corn starch, sawdust and woodchips. The PlantCore series uses a unique blend of plant-based material to deliver a product that is truly novel for the promo industry.
Simple Ingredients for a Better Product
When we think about “simple ingredients” it’s usually within the context of the foods we eat, and we’re beginning to pay attention to those ingredients now more than ever. In fact, almost two-thirds of consumers say they try to choose foods made from clean ingredients, and that “clean label” has surpassed brand recognition as the most important consideration when choosing a food product.
But what about the other products we use on a daily basis? Surely those should be made with ingredients we can recognize and pronounce as well.
PopSocket’s first PlantCore product is made with three simple materials that you might be able to find in your own pantry: castor bean oil, cornstarch and canola oil. These entirely plant-based ingredients are isolated and then produced into the very plastics used to create products like the PopGrip.
The engineers at PopSocket are always striving to iterate and improve, and they say that the recipe is subject to change. However, the goal of PlantCore will remain the same: to positively impact our environment with quality, plant-based products.
Easing the Environmental Impact
To truly understand the environmental toll of plastics, we must consider its entire life cycle. At the beginning of its life is when the majority of emissions are emitted and energy is consumed during the production of the material. The end of its life is when the material, or the product made with that material, is discarded and becomes waste. The true, game-changing benefit of bioplastics starts at the beginning of this cycle.
Bioplastics are a crucial pivot in the fight against climate change because of their source of carbon. In simplified terms, the carbon in our environment can come from one of two sources: the atmosphere or fossil fuels. As we know, the increasing overabundance of carbon in our atmosphere harms our planet.
But do you know what’s super-efficient in capturing this harmful carbon from the atmosphere? Plants, of course! By using the atmospheric carbon trapped within plants as “building blocks” for other products, we can effectively trap those harmful emissions for decades, centuries or millennia to come.
While our civilization continues to use mostly fossil fuel-based carbon as our fundamental building block, bioplastics are more beneficial for the environment because:
- They reduce our reliance on fossil fuels and shift our carbon economy to atmospheric-based carbon.
- They have a lower carbon footprint when compared to their fossil fuel-based counterparts.
- They act as a vault where we can lock away harmful CO2 and methane gas in the form of plastic.
The PlantCore series from PopSocket is a great way to enable consumers to share their plant-based lifestyle while promoting your brand. After all, real sustainability comes from real innovation.