Join the FAM: A Masterclass for Promotional Marketers

The Fashion Apparel Masterclass, or FAM for short, is a first-of-its-kind online educational program geared toward the promotional products industry. Created by BELLA+CANVAS, FAM addresses solutions to the modern challenges the promotional products industry is facing today.

So Why Join the FAM?

You will learn so much. Everyone from industry vets to brand-new players will take away knowledge from FAM that they can apply directly to their selling strategy. We teach you how to sell on value, not just price and incorporate storytelling, social media and decoration ideas into your pitch. There’s no question that the tools you learn in FAM will help you increase your margins and grow your sales.

So, what exactly can you expect from FAM? We partnered with online learning and technology specialists to create the 6-hour program that includes:

• 12 interactive video lessons
• Downloadable resources like sell sheets, fabric cheat sheets and more
• Engaging activities throughout each lesson
• Quizzes and tests to check your understanding
• A hub of community
• A point store where you can redeem points for prizes like printable samples, showroom kits, gift cards and more
• FAM certified status upon completion

FAM is your chance to gain a competitive edge. Challenge yourself to become a Fashion Apparel Master and you’ll come to see the promotional apparel industry through a whole new lens.

Why Create a Masterclass?

At BELLA+CANVAS, we recognized the hunger for knowledge and more robust education in our industry. At all the industry events we attended, people were talking about the same core issues affecting the promotional products industry. Increased commoditization, channel disruption and evolving purchasing habits have created an industry shift towards higher quality garments. As the pioneers of the premium apparel category, we see where the industry is headed and are in a position to provide tools and education for sellers who don’t want to be left behind. We felt a strong pull to create a program that would organize the industry in a new way, and we ultimately decided to make FAM completely free, allowing as many people as possible to benefit from the knowledge shared.

We excel at creating engaging content, so we saw this platform as an extension the educational videos we put out on YouTube. First and foremost, we knew the masterclass had to be interactive, fun and interesting. FAM is more than an online class, it’s a hub of community where members can engage with one another, get points for completing lessons, and redeem those points for awesome prizes along the way.

Learn more or apply now at www.famasterclass.com.