My Secret to Winning a Half Million Dollar Order
It is by no accident that Carolyn Schena, owner of Proforma Image & Design, Bloomfield Hills, Mich., was able to secure an order worth more than $500,000 with a leading international technology company.
Schena’s customer, based out of North America and Europe, needed to deliver custom gifts to more than 9,000 employees located in more than 50 countries. Carolyn presented Cleveland-based Proforma’s international shipping and fulfillment capabilities to the client, and demonstrated how she would be able to assist it through every step of its program. The company awarded Schena the business, which resulted in custom gift bags, along with a combination of food, hard goods and apparel. Each product had to be shipped separately to follow customs guidelines and to arrive simultaneously to all employees across multiple time zones.
“The only reason I could provide the comprehensive solution that I did for this company was because of Proforma,” Schena said. “I don’t believe there is anyone out there but Proforma who could help make large, international, complex orders like this come to fruition. From the quote to warehousing, production and fulfillment in different countries, Proforma’s team was there to support me the entire way.”
Proforma’s preferred supplier discounts gave Schena the leverage she needed to outbid her competition. In all, she shipped 150,000 products and used 15 different vendors. Proforma’s preferred network pricing, along with the experience and expertise of the dedicated strategic development team at Proforma’s Support Center, contributed to the success of the order.
“It is Proforma’s strategic partners that are the ‘keys to the kingdom’ for me,” Schena added.
So what’s the real secret that sealed the more-than-$500,000 deal for Carolyn? ProFreight. ProFreight is Proforma’s proprietary tool for enabling Proforma owners to instantly estimate freight charges while accessing the most significant price discounts from leading shippers. Proforma has unmatched preferred pricing relationships with FedEx, UPS and a number of less-than-truckload carriers that no other distributor has, which allow its members to leverage up to 70 percent savings to secure more business and larger orders.
“The savings that I was able to deliver on freight won the order for me," Schena said. "None of my competitors have the pricing advantages on freight that Proforma has."
Schena’s customers were so impressed with their experience working with Proforma that it has already led to even larger opportunities for her.
“Our preferred suppliers, strategic partner development team and ProFreight are a winning combination,” Schena said. “No one else can compete with Proforma. We will always be at the forefront of the industry.”
Discover the secret to your success with the tools and resources that only Proforma can provide.
Visit www.onlyproforma.com to learn more.