Drinkware, Augmented Reality and More: What's New for Summer at Spector & Co.?

The Ora Summer 2022 collection was created to support our increasingly dynamic everyday lives. We are more active, mobile and spontaneous than ever before. From an early morning coffee meeting to an evening hike with friends, Ora has you covered. Our collection features smart designs that spotlight portability and multi-functionality—two features we can’t live without. High-quality construction, stunning colorways and clever texture-plays make for an impressive canvas for your brand.

We’ve made some upgrades this year! We’ve added a premium anti-slip silicone landing pad to each product. Also, our eco-friendly tuck-in boxes are made from recycled materials and printed using soy-based inks. These boxes are encouraged to be recycled or repurposed!

On top of it all, we have implemented a brand new and exciting feature called Spector Vision. We are blurring the lines between a physical and digital experience by pairing each Ora product with its very own augmented reality code. That’s right, ALL Ora items!

These codes can be found on website product pages and within the new Ora catalog. Simply aim your smartphone camera at the Spector Vision tag and load up the 3D model by tapping on the link that appears. Engage Spector Vision by pointing your smartphone camera at a flat surface. You’ll see what Ora drinkware looks like in your unique space. Move around the item, enlarge it or rotate it! Is it magic? Nope. It’s Spector Vision.

We’re going to highlight three new styles but be sure to check out the entire collection at whatsyourora.com or download our NEW 2022 catalog.

Up first is the Trend Setter Mini 360 – this is a 400ml vacuum insulated stainless steel tumbler, which is the optimal choice for coffee lovers! It has a TrueTaste ceramic-lined interior, a taste-neutralizing coating for consistent flavor with every sip! The lid on this tumbler allows for sipping around the entire circumference. Simply press down on the center of the lid to engage 360 Sip – a practical design for when you’re on the go.

Next is the Switch-Hitter 2-in-1 – a 600ml vacuum-insulated stainless-steel bottle with a 350ml integrated tumbler. There is a fully integrated screw on cup, perfect for sharing good drinks and good vibes.

Lastly, the Game Changer 3-in-1 – a 400ml vacuum-insulated stainless steel can/bottle cooler and tumbler. This versatile can cooler is neatly designed to fit your regular and slim cans, as well as glass bottles! Simply slide in your go-to craft beer or hard seltzers and secure it in place with the silicone ring. On top of that, it can be easily converted to a tumbler with the spill-resistant silicone sealed slider lid.

We’ve made sure to continue our Interactive collections for an effortless kitting experience. Spector & Co. House Brand collections are curated to complement each other. Cohesive color combinations, textures and unique branding methods enable a kitting experience like no other. Pairing bags, bottles, pens and books has never been so easy!

Head on over to whatsyourora.com for more information and be sure to check us out on social media!