Reach 17 Million People With These Six Products Without Breaking a Sweat
Across the country, more than 17 million people finish over 50,000 races every year. Whether it’s the Don’t Worry, Be Hoppy Run/Walk 5K in Waconia, Minn.; the Shudder Mudder in Corry, Pa.; or the New York City Marathon, people will come together en masse to either challenge themselves in the support of a cause or community. Eighty-one percent of those nearly 50,000 races occur between March and October, so there is plenty of opportunity for you to remind these brave participants of their accomplishments—and, oh yeah, help you build your business in 2017.
Here are some of the best products for encouraging registration for the event, offering when participants receive their bib and start times before the event, giving immediately before the race, and distributing afterwards so participants can unwind and get ready for next year’s event.
Products to offer to encourage registration:
Products to offer the day before the event (when participants receive their bib and find start times):
Items for immediately before the race:
Since we’re in the challenge spirit, send Lanco your best race season promotion for a special offer…