Antonia Pappas

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WHEN TRYING TO break new ground with kitchen and household promotions, distributors may be well-served to recall the classic children’s fable about the country mouse and the city mouse. To briefly summarize, the story features two mice each unable to tolerate the other’s habitat. The city mouse cannot bear the simplicity of the country mouse’s diet, and the country mouse is horrified by the constant dangers of the city. So, to apply the lessons of the fable, it’s important to consider end-users’ comfort zones and give them products they’ll actually like. Choose garden tools for the country mouse, a martini set for