Last year was so chock-full of great ideas, we couldn't fit them all into our 2009 Sales Outlook. Below, you'll find the tips we just couldn't squeeze in.
ON JULY 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA), a large trade organization of pharmaceutical companies, substantially revised its governing code. Among other changes, PhRMA banned the use of promotional products intended for health-care professionals, with the exception of items purely educational in purpose. Slated to take effect January 1, 2009, the new code will cut the once-vast array of promotional products available to the pharmaceutical industry down to a few select items. Given these major changes, many distributors are surely wondering what their next move should be. To help explain which promotional items pharmaceutical companies are still interested in purchasing,