Brendan Menapace

Brendan Menapace is the content director for Promo+Promo Marketing.

It’s hard to imagine needing a fleece jacket right now in July. Before you know it, the days will get shorter, the leaves will change, and the temperature will drop. So now is the time for you to start thinking about fleece and fall apparel items. We spoke to John Perez, marketing associate at Tri-Mountain, Irwindale, Calif.; and Morey Mayeri, president of Royal Apparel, Hauppauge, N.Y., to find out about current market trends and what you can do to create new business opportunities with fleece and fall apparel.

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