Britt Bivens

FOR A BUSINESS that has traditionally been ever-so-slightly behind what’s happening in retail, using market trends to guide promotional product development and sales might seem futile. However, according to Britt Bivens, director of international trend consultancy PromoStyl, elements of the fashion world do have a place in this industry. Salespeople, “don’t have to know everything, they don’t have to be experts,” she noted. But if, for argument’s sake, all the stores have red, they should know that red is important, Bivens added. Read on for three areas that, moving forward, will have an impact on both the fashion and promotional products sectors. JACKETS Men’s wear has been

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