Byron Reed

NOT TOO LONG ago, the Northwestern University women’s lacrosse team got invited to the White House. The resulting photo, which should have been a source of parental pride for years to come, soon became the stuff of media buzz legend. “You wore flip-flops to the White House?!,” proclaimed an e-mail sent to one of the four players who, while posing in the front row, was captured wearing the offending sandals. But the choice of footwear shouldn’t have surprised anyone—it’s merely a sign of the times. In general, the public’s attitude toward clothing styles has become more and more laissez-faire over the years. Suits, once a

ACCORDING TO STATISTICS from the National Center for Education Statistics and the Carnegie Foundation for the Advancement of Teaching, there are 4,388 colleges and universities in the United States. For distributors looking to successfully sell imprinted apparel to this market, there is certainly no shortage of opportunities. The top schools and most recognized names probably have long-standing deals, but what about the 3,500 other schools of which most people have never heard? Each institution has proud students willing to promote their school and school teams on T-shirts, pants, sweatshirts and even underwear. “Students will spend money on anything that has [their school logo] on

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