Craig Warnimont

A WELL DESIGNED piece of apparel with equally eye-catching embellishments is what today’s consumers tend to seek. While embellishment and printing techniques, such as embroidery, rhinestones and silk screening are widely known and used, less is known about the cutting-edge technology of laser etching—on apparel, that is. When this process is considered, generally products such as plaques and nameplates come to mind. However, Craig Warnimont, regional account manager at Colorado Timberline, Denver, said laser etching is as useful and effective on apparel as it is on other surfaces. According to Warnimont, laser etching is the process of “carving an image or a logo onto a