Daniel Berkowitz

If you love someone, set them free.”

This, the worst relationship cliché of all time, is routinely followed up by the brilliant logic, “If they don’t come back, they were never yours; but if they do, you own them for life,” blah, blah. Terrible. However, despite its existence on many a tween’s Facebook page, when taken out of the context of a tumultuous love affair, it’s strangely relevant in the realm of promotional products.

THERE IS NO soon-to-be-dropped crystal ball hanging in Times Square. Washington is not setting up for a gigantic fireworks display (Congress not included), and Mr. and Mrs. Joe Q. Public aren’t ardently making New Year’s resolutions, but none of that means businesses and organizations aren’t getting ready for the new year—a time when corporate gifts and award programs usually reach a triumphant end or enlightened launch. Yes, distributors, it’s time to start thinking about the season of giving. Get with the program A 2008 survey by Scottsdale, Arizona-based WorldatWork, a nonprofit organization focused on knowledge leadership for human-resources diciplines, stated nearly 90 percent

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