David Woods

Amanda L. Cole is the editor-in-chief of special projects for Promo Marketing.

It’s been a record-breaking summer at Neenah, Wisconsin-based Adventures in Advertising (AIA). In a time where most businesses are experiencing little growth, AIA has expanded it network with 11 owners joining the company since June.

Promo Marketing's Annual Top 50 Distributors List is very much a representation of a current pervasive cultural theme: change. Whether the many changes of ’08 are good or bad overall is a matter of perspective, but certainly it’s safe to say this year was more eventful than most.

Neenah, Wisconsin-based Adventures in Advertising (AIA) announced for the third consecutive year it has received the Franchisee Satisfaction Award from Franchise Business Review. The fourth annual survey measured satisfaction in a number of areas, including training and support, franchise system, relationship, financial opportunity and general satisfaction.

1 Bensussen Deutsch & Associates (BD&A) Woodinville, WA www.bdainc.com Principal: Jay Deutsch, CEO “TAKING THE BULL BY THE HORNS” PM: In your opinion, what does it mean to be a top distributor? JD: It means we pay attention to our clients’ objectives. It means creating effective and cohesive merchandise programs that provide a tangible, useful and personal connection to our clients’ brands. It means providing the most comprehensive suite of merchandise services, and backing them with the best people around. PM: What has been your strategy for success? JD: BD&A’s strategy for success is proven processes, unmatched

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