Ilene Wilder

Last year was so chock-full of great ideas, we couldn't fit them all into our 2009 Sales Outlook. Below, you'll find the tips we just couldn't squeeze in.

EVERY SCHOOL YEAR brings with it a graduating class, a new batch of fresh-faced students and simultaneously, the sense of starting all over again. Educational institutions subsequently need to “restock” with incoming students, and revamped marketing initiatives can be just the thing to attract the next star quarterback or future valedictorian. Promo Marketing asked Ilene Wilder, director of marketing and business development at the University of Pennsylvania in Philadelphia, about the needs of such a sprawling institution. “My primary responsibility is to create and execute marketing plans to support the business initiatives of the [business services] division,” she explained. “In addition, I manage new