Ingrid Johnson

THEY’RE COMPLETE RUBBISH. Well, that’s the rumor, anyway. Yet, for the latest in alternative fabrics, the distinction is not necessarily a bad thing. The items formerly known as garbage—cork, plastic bottles, seaweed, the list goes on—are having a bit of an identity crisis, and the fashion world is primed to reap the benefits. “Not everything that every clothing company wants is necessarily [a] natural fabric,” said Summer Rayne Oakes, an independent sustainability strategist with an emphasis in eco-fashion and the spokesperson for Planet Green, the Discovery Network’s new enviro-centric channel. In particular, she noted, performance-based companies such as Nike and Patagonia look

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