Jason Lucash

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.

A mere three months after Jason Lucash and Mike Szymczak started supplier company OrigAudio, they hit the jackpot. It was November 2009, and out of the blue, Time magazine called about featuring their Fold and Play Recycled Speakers among its "Best Inventions of 2009." Inspired by a Chinese takeout box, the ultraportable product—packaged flat and made entirely out of recycled materials—can be folded into a pair of cube-shaped speakers requiring no batteries or external power. It sells for $14.99.

The day the article came out, they sold 1,500 units. Before that, their daily best was 10.

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