Jeff Brown

New Kensington, Pennsylvania-based Polyconcept North America, the second largest supplier within the promotional products industry, announces the introduction of a unified market strategy designed to strengthen and promote the leadership position of its three core businesses–Leed’s, Bullet Line and JournalBooks.

Chattanooga, Tennessee-based Gold Bond announced it is launching a viral marketing campaign for its X-One Mug. The campaign, already underway, is based on the creation of an X-One Mug

New Kensington, Pennsylvania-based Leed's, a member of Polyconcept North America and the second largest supplier within the promotional products industry, announced it has hired a business development representative for Leed’s Canada and a regional sales manager for the Northwestern U.S. Leed’s also announced it has expanded roles within its sales and marketing areas to ensure stronger alignment across those functions.

New Kensington, Pennsylvania-based Leed’s, a member of Polyconcept North America, accepted awards in January from the Promotional Products Association International (PPAI), based in Austin, Texas, the Advertising Specialty Institute (ASI), based in Trevose, Pa.; and Promotional Products Professionals of Canada (PPPC), based in Saint-Laurent, Québec. In addition, Leed's received awards from leading distributors Jack Nadel International of Los Angeles, the multilocation PeerNet Group and San Jose, California-based Brandvia. Several sales and service representatives from Leed's also received honors from distributors and associations.

THE PROMOTIONAL PRODUCTS industry is an evolving one. Case in point: a little over five years ago when this writer first came aboard the Promo Marketing (formerly Promotional Marketing) ship, there was little, if any, talk of the environment and what the industry could do to preserve it. However, within the past two years alone, it seems the entire industry has gone “green,” with both suppliers and distributors heralding their environmentally responsible business practices and industry publications dedicating entire issues to the topic. Even with the widespread attention environmental safety has received, there are other notable topics brewing in the industry these days.

More Blogs