Jeff Taplin

IMAGINE LIFE WITHOUT calendars. Days, weeks and months would run together (more than they do now). Recitals would be missed and birthdays forgotten. Sporting events would be poorly attended and turn times would never be met. The importance of calendars in the flow of daily life is hard to miss. For this reason, the products have remained a promotional favorite and show no signs of letting up. OLDIE BUT GOODIE Calendars are one of the oldest and most celebrated promotional products, and with good reason. “They provide such high visibility, as [they] are referred to countless times a day by the user,” explained Jeff Taplin,

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