Jeff Thompson

Victorinox Swiss Army (VSA) Corporate Markets Division, Monroe, Conn., announced the launch of its new Web site at The Web site offers distributors sales and marketing tools, including comprehensive product information and search capabilities, customizable sell sheets and presentations, online-only promotions, customer representative support and special distributor pricing.

The corporate markets division of Victorinox Swiss Army, Inc., based in Shelton, Conn., was presented with a sales award at the Premier Promotional Group (PPG) Awards Ceremony on May 3, 2008 in Sarasota, Fla. Award recipients were honored for their sales achievements and high-quality service. Jeff Thompson, vice president of sales for Victorinox Swiss Army’s corporate markets division, accepted the award. “Its always a great feeling for your organization to be honored by your peers and business partners,” said Thompson. “We’re proud to be recognized for our efforts and congratulate all of this year’s winners,” he continued. The Premier Promotional Group is a

STAPLE OF moms and grandmothers everywhere, “Better safe than sorry,” has proven its worth a million times over. It’s self-explanatory—no one’s more sorry than the guy who skipped the precautionary measures. Because, in that context, it usually implies being burnt to a crisp, poked with something sharp or losing an arm /finger/insert appendage here. The adage also rings true when considering the sale of safety items as promotional products. The stakes are understandably higher than those of other categories, and goods that don’t live up to expectations mean customers end up on the wrong side of a close call. On the other hand,

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