John Amsterdam

According to John Amsterdam, president of Oceanside, California-based Neet Feet, women and men alike are constantly staggering up to his booth at trade shows, begging to buy a pair of his sandals because they brought the wrong shoes. Could be a good place to start when considering practical trade-show promotions.

Before you even ask, no, “X” will not be making a cameo on the following list. Why? Frankly, we don’t want to insult your intelligence by insisting that a xylophone is a summer-wardrobe necessity. Not to turn off all the xylophone enthusiasts out there, but it’s kind of hard to throw in a beach bag.
That omission aside, read on for an alphabetized list of styles, tips and information to help you create the perfect summer promotion.