GOLF IS A game of increments and minutiae. Misjudge a stroke by one millimeter, and a killer drive ends up being a killer search through the woods. Appropriately, golf promotions require the same kind of precision. A campaign that is even slightly off can land product meant for a promotional hole in one right into a sand trap.
I thought this week I would share something I learned recently that might be of use to you all as well. (as opposed to what I normally do when I write these posts, which is close my eyes and mash my palms into my keyboard until I’m at 500 words or so.)