Keith Steiniger

Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Keith Steiniger, president/owner of Proforma IDology Marketing Group, Lenexa, Kan., to learn about the Tour de Hope, an annual cycling event Steiniger helped start four years ago to raise money for local charities. The charity Tour de Hope has raised funds for the past three years is The Hope Center, a charter school in an underserved community.